by Ian Smith | Sep 11, 2024 | Gen AI
From Devotion to Disillusionment: Why People Are Removing Their Salesforce Tattoos—and What SaaS Giants Need to Learn A Love Affair with Salesforce and Dreamforce 2018 In the fall of 2018, I found myself amidst the electrifying energy of Dreamforce, Salesforce’s...
by Ian Smith | Jul 19, 2024 | Gen AI
In today’s dynamic business landscape, engaged customers are invaluable assets, even if the engagement begins with a negative context such as a complaint or query. These interactions, often viewed as liabilities, present unique opportunities to build trust,...
by Ian Smith | Jul 3, 2024 | Con AI
Taking Back Control of the Buyer’s Journey It’s 11:22 AM, and my inbox is already flooded with over 30 emails from companies trying to sell me everything under the sun—funding offers, lead generation services, office space, tax credits, accounting advice,...
