by Rob Paton | Jan 20, 2025 | Gen AI
The marketing industry has fully embraced the AI revolution. These days, if a product doesn’t tout AI in some form, it risks being perceived as outdated. Rob Paton explores whether we’re placing too much emphasis on AI’s potential in every single area of our lives....
by Rob Paton | May 23, 2024 | Con AI
Everywhere you turn today the chat is about Artificial Intelligence. If not directly about software or applications, every day brings news about the latest GPT models, advances in robot tech and more celebrities being deep-faked (Scarlett Johansons accusation against...
by Rob Paton | Feb 2, 2024 | Uncategorised
I recently undertook some work for an ecommerce client working with potential suppliers in the 3PL(third party logistics) industry. It’s a hugely expanding area which as well as ecommerce affects retail as well as manufacturing and just-in-time supply chains. Gone...
by Rob Paton | Oct 4, 2023 | Uncategorised
Modern technologies allow us to track our business activites and monitor their effect on the world’s resources and communities. When I was a young Account Manager in a marketing agency, I was given my first account to run — a famous brand of long-lasting,...
