by Rob Paton | Jan 20, 2025 | Gen AI
The marketing industry has fully embraced the AI revolution. These days, if a product doesn’t tout AI in some form, it risks being perceived as outdated. Rob Paton explores whether we’re placing too much emphasis on AI’s potential in every single area of our lives....
by Ian Smith | Sep 11, 2024 | Gen AI
From Devotion to Disillusionment: Why People Are Removing Their Salesforce Tattoos—and What SaaS Giants Need to Learn A Love Affair with Salesforce and Dreamforce 2018 In the fall of 2018, I found myself amidst the electrifying energy of Dreamforce, Salesforce’s...
by Ben Lowe | Aug 16, 2024 | Gen AI
The AI “Bubble” and Why It’s Built to Last: Lessons from Blockchain’s Rise and Fall Artificial Intelligence (AI) has swiftly become the buzzword of our time, much like blockchain was just a few years ago. With billions of pounds flowing into AI...
by Ian Smith | Jul 19, 2024 | Gen AI
In today’s dynamic business landscape, engaged customers are invaluable assets, even if the engagement begins with a negative context such as a complaint or query. These interactions, often viewed as liabilities, present unique opportunities to build trust,...
